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Meet The Designer

Giana Abreu-Christopher, professionally known as Regal, is a mother of five, self taught seamstress and fashion/jewelry designer from St. Croix, US Virgin Islands.​

CEO and founder of designs by Regal, a brand created to encourage an appreciation for Caribbean culture and how we can further express pride for our heritage through the use of madras fabric.

Over the past 12 years Regal has grown her small business as a seamstress into a brand incorporating and highlighting madras as a cultural statement piece in fashion, elevating the recognition of a cultural fabric traditionally used in Quadrille dancers attire, Moko Jumbie attire and Food Fair decorations to the identifying print of the Caribbean with her madras brand including unique fashion, signature jewelry and collaborative fashion photography.

Regal began using madras as early as 2012 to create couture pieces for Festival pageant contestants and client custom orders aimed towards cultural festivities like our annual Agricultural Fair.

Through her specific marketing of madras custom orders in anticipation for the annual event and vending madras crafts and fashion during the Agricultural Fair festivities over the years, madras has now become the events leading attire.

In 2019 when African print was at its peak as a cultural fashion statement, since working with madras fabric and learning of its history, Regal saw an opportunity to focus her brand around making madras stand out as the Caribbeans cultural fabric. She began integrating madras into trending designs growing appreciation for the fabric not only in the Virgin Islands but onto an international level with recognition from Paris, France with one of designs by Regal fashion photos being featured on marketing advertisements for their annual Madras Day event in 2022.

Her brand also expanded beyond its St.Croix partnership location with My Girlfriends Closet STX to their new My Girlfriends Closet St. Thomas location in Havensight Mall offering her Signature Accessory items.

Regal has mastered her use of madras while still respecting, maintaining and sharing its cultural significance volunteering her time to local schools with cultural workshops for different grade levels, offering custom madras fashion from casual to couture designs, creating the Regal Statement Accessory line and Signature Straw Luxe Hat and continually cultivating madras fashion photography with Caribbean models and photographers.

Regal seeks to continually influence clients to define their style with bold, colorful, trending madras reflecting Caribbean apparel reinvented to keep cultural identification alive. 

 

Media Features
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WTJX/PBS VI Women's History Month Nominee

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Brand Features

2023

-VIYA " Small Business Success Stories" Commercial

-175th Emancipation Committee "Living Legend" Nominee

-'Crucian Fashion Fest at the Castle' - Women's Coalition Fundraiser 

-VI Salsa Festival Ambassador

-EmpowHER - March Edition ft. My Girlfriends Closet

-West Gyul 'Foremothers of Fire Pin' Collaboration

-My Girlfriends Closet St. Thomas Store Flagship Store

-'Virgin Islands Women In Culture' Senator Carrion Feature

2022

-Virgin Islands Council of the Arts -VI Madras Fashion Show

-Sports Illustrated "24 Hours in St. Croix"

-Crucian Gold - Mothers Day Advertisement

-Siti Girl - 1st Edition Magazine Cover

-EmpowHER - 1st Edition Magazine Cover

-EmpowHER - 1st Edition Inner Magazine Cover

-Ripe Mango Collection Fashion Show - FOTB3

-Crucian Christmas Festival Poster - Keziah

-VIYA 'Stanley & the Ten Sleepless Nights' Commercial

-"Madras Day" International Poster ~ France

-Miss JHW Competition Judge

-Miss RRES Contestant Maia Lynne Alumni Honoree

-CHS Sass, Class and a Touch of Madras Intro Night        Pamphlet Cover

- Fort Frederick Christmas Tree Display

2021

-AJ Ventura's "Your Body" Music Video 

-WTJX/PBS VI Women's History Month Nominee 

-Destination Magazine Cover & Feature 

-Crucian Cultural Group Window Display 

-Crucian Christmas Festival Poster - Xaulanda

- Fort Frederick Christmas Tree Display

2020

-Madras Reimagined Fashion Show

-Teddys Drive-Thru Christmas Display

-Crucian Cultural Group Window Display 

-Crucian Christmas Festival Poster - Whitney

-Mutiny "Hot Pepper Vodka" Media Campaign

-Nikki Brooks "Plenty Peppa" Music Video

-Carnival Meets the Runway-Sanctuary Launch

- Fort Frederick Christmas Tree Display

2019

-Hispanic Heritage Month Nominee 

-VI Trailblazer Nominee 

- Savage Festival Troupe Collaboration

-Caribbean Collection Fashion Show - FOTB  

-Crucian Cultural Group Display

2018

-Simply Sophisticated Fun Troupe - Madras Redesign

- Virgin Islands Council of the Arts - Black History Month Fashion  Show

2017

-Kids Rock - Madras Childrens Collection

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